Three years ago, we embarked on a bold new vision for Australia’s official lotteries. For the first time in over 100 years of national lottery history, Golden Casket, Tatts, NSW Lotteries and SA Lotteries unified under one name –
It was the launch of one umbrella brand and one mark of trust; a beacon of fun and optimism for people across the country.
The Lott was created to deliver a seamless experience to you, our players. Whether you visit our website, the Lott app, or one of our local retailers, you’ll find the games you know and love to play.
Today we’re excited to announce our new logo for the Lott— a fresh, modern design that will carry our vision into the future.
As the Lott has evolved, we’ve listened to your feedback. Drawing on extensive research, the new logo — and the experience that sits behind it — has been created with our customers in mind.
The new logo enhances the rainbow iconography to capture the diversity and playfulness of your favourite games, and evoke the happiness and excitement of possibility that comes with playing lotteries.
While the logo is changing, it’s important to note that there are no changes to our lottery games, pricing, or membership. We’ll continue to inspire dreams, deliver wins, and provide the games you love.
Throughout the rest of this year and into 2020 you’ll start to see the new logo across our network of more than 3800 retailers, as well as on our website and app.
It’s a sign you can trust as the official home of Australian lotteries.
Australia’s official lotteries are conducted by Tatts (VIC, TAS and NT), NSW Lotteries (NSW and ACT), Golden Casket (QLD, TAS* and NT*), and SA Lotteries (SA).
information from the lott